90 kmh, or 55 mph, is the average optimum speed for maximizing automobile fuel efficiency.
"Driving More Efficiently." U.S Department of Energy: Energy, Efficiency & Renewable Energy.
Gasoline comprises half of the energy consumption for the average Canadian household. Reducing highway driving speed is an easy and environmentally conscious way to save on energy costs and reduce pollution, whilst extending the life of oil reserves.
"Sucking Energy out of Households." Authored by Benjamin Tal and published by CIBC in Consumer Watch Canada, April 2011. Figures from StatsCan, Natural Resources Canada.
Oil reserves are rapidly disappearing, but a quick and easy way to offset depletion is to reduce consumption: what the industry calls demand side reduction. The finite nature of reserves may be characterized by the term Peak Oil, a condition that describes the peak of extraction for a known oil reserve. The creator of Peak Oil nomenclature, M King Hubbert, gave an accurate
forecast for the peak of American oil production in the 1970s. Peak Oil accelerates reserve depletion to a point where less than half the deposit remains.
On a global scale, 2011 marks a time when it is believed that world oil reserves are now on the downside of the Peak Oil curve. Put another way, more than half of the world's oil reserves have been consumed in little more than a century. Oil is running out, but The 90 kmh Economy Drive can help slow depletion via conservation, at the same time promoting a positive lifestyle change through slowing down. These are key factors identified by Ron Swenson.
The Swenson Curve adds demand side permutations over the top of M King Hubbert's Peak Oil curve and timeline