For many years artists have investigated relationships between art and life, also engaging with politics and social change. Examples include the Futurists, Agitprop (a mix of agitation and propaganda), Mexican muralists, the Fluxus movement, various artists from the Conceptual Art movement, and more recently those involved with Relational Aesthetics.
The 90 kmh Economy Drive continues this rich history via a framework that bridges the worlds of studio art and performativity with theoretical constructs including ethnography, psychogeography and both slow design and design activism. Brief descriptions for these constructs are listed below, with more details appearing as wares and services (fully listed in the trademarked section of this site).
Autoethnograpy – As ethnography is a mapping of the
human condition via the studying and recording of human culture, so autoethnography
is a self mapping.
Psychogeography – “effects of the geographical environment”
in the field of emotions and human behaviour: origins are written about by Guy Debord,
later a key figure in the Situationist International (SI).
Performance ethnography – performative mapping the
human condition viathe study and
recording of human culture. Also auto-ethnography: current in Community Based
Participatory Research (CBPR)
Relational Aesthetics – a means of art production
whereby art is valued via the relationships sprung between the art and its
audience, not its discrete aesthetic or form. (Nicolas Bourriaud)
The paradox of the Avant Garde – perhaps countered
by Boris Groys: "the politics of the avantgardes is neither the politics
of representing an existing majority, nor one of building a new majority.
Rather, it is the politics of splitting, differentiation, fragmentation of all
Design Activism –“design thinking, imagination and practice applied knowingly
or unknowingly to create a counter-narrative aimed at generating and balancing
positive social, institutional, environmental and/or economic change.”(Alistair Faud-Luke)
Slow Design – reversing compression of the
space-time continuum: “envisions positive human and environmental impacts of
designed products, environments and systems, while constructively critiquing
the processes and technologies of which they are born.” (“SlowLab Ideas.” http://www.slowlab.net/ideas.html)